![]() We definitely noticed different groups of users, who wanted to see items that reflected who they are. Then we had folks who look like they do everyday, in sweat pants and pajamas with of a dorm room. Then we had these other folks who were very fashion forward and really cared about having the right outfit with the right purse. A lot of the goth folks just loved the wings and colored everything in their wardrobes black. We also noticed that, over time, there were these different groups of people who were using our products. We got a lot of user feedback and they wanted to see an avatar that was more lifelike or that had different proportions, so our designers came up with the "hottie' character. They had bigger heads and were more cutesy in the details. Q: How have the offerings changed since you launched the site in June?Ī: When we first started, we only had a cutie character, which was more anime driven. The users would like to see things they would like to resemble. Our users ask for pink pom poms or a straight skirt or boots and they send us pictures of what they want. Q: What sort of feedback do you get from the users?Ī: Most of the e-mails our customer service department gets are requests for specific wardrobe additions. Females find it so much fun.Ī: Yes, the split is about 70-30, but there is definitely a male contingent, graphic design-y kind of skateboarding guys, who take the emo-punk route, as opposed to the girls, who are more cutesy and femme fatale. We have clown suits, wings, holiday items. You choose between a "hottie' or a "cutie.' The cutie is more like an anime character. But there is definitely a range of women 30 and 40. Anytime you update your avatar, change its clothing or its background, it automatically gets updated anywhere you've put it on the Web.Ī: It is predominantly female, from 13 to 40. You can take the code and put it on your social networking profiles, or on your blog. Also, your avatar can be taken anywhere on the Web. You can add to your own videos, your favorite music. The site also has a profile page, which you can customize, based on the avatar you created. You have this whole wardrobe and its environment. ![]() A: Zwinky is really an original product, not just something you create.
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